Prompting: How to Actually Talk to AI

Prompting: How to Actually Talk to AI

RECORDED June 16, 2026

The quality of what you get from generative AI often starts with the quality of what you ask. In this hands-on Agency AI Labs session, independent insurance agents learn how to write stronger AI prompts that produce more specific, useful and actionable results for real agency work.

The session introduces a practical 5C prompting framework built around character, context, command, constraints and calibration, then demonstrates how adding the right details can turn a vague AI request into something much closer to what an agency actually needs. Participants see how prompting can support tasks such as building standard operating procedures, creating client communications, developing marketing content and preparing for client conversations.

Watch to explore questions like:

• Why do I get generic or disappointing answers from ChatGPT, Copilot, Claude or other AI tools?
• What information should I include in an effective AI prompt?
• How can I get AI-generated writing to sound more like me or my agency?
• How can I ask AI to improve my prompt before it answers?
• What is prompt chaining, and how can one prompt help create several pieces of content?
• How should I review AI-generated information for accuracy?

You’ll also learn why prompting works best as a conversation rather than a one-time request, how asking AI what additional information it needs can improve an output, and how reviewing and verifying AI-generated content remains an essential human responsibility.