Why Customers Buy from Independent Agents
Have you ever wondered why customers buy from independent agents? According to research, the two main reasons are claims management and remarketing.
Agency Management
Big “I” Responds to Google Compare Closure
ALEXANDRIA, Virginia, Feb. 23, 2016— The Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) today issued the following statement from Robert Rusbuldt, Big “I” president and…
Why Agency Producers Will Become Obsolete in 2017
The internet and online insurance buying are incredible. Early in 2017, agency producers will become obsolete. Shortly thereafter, agencies themselves will become obsolete. This will happen because three progressions will…
What Happens to the Public When Consumers Buy Cheap Auto Policies
Like statutory minimum limits standards, should states consider minimum coverage standards to protect the general public? Isn’t this the primary responsibility of regulators? How are they serving consumers if they…
The Inevitable Destination of Price-Focused Direct Insurance Sales
Many of the so-called experts claim that agents cannot compete with the direct insurance marketing channel because of, in the case of online quoting and sales, the inherent efficiency of…
Demographics and Diversity Expert to Address Big “I”
WASHINGTON, D.C., April 16, 2015—The Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) today announced that Paul Taylor will address the association’s Diversity Task Force and…
How to Save $233 on Car Insurance and Incur a Loss Exposure of $16,000
Search the internet for “how to reduce your car insurance cost” and you should get about 58 million hits. Hundreds, if not thousands, of articles have been written about how…
The Commoditization of P&C Insurance
This article is a wake-up call from consultant Chris Burand: “The independent agency system constantly emphasizes how important agents are to clients in choosing the right coverage. While agents can…
When It Comes to Serving Clients, Do You Lead or Follow?
This article is about leadership. When it comes to policy limits, forms and coverage, being a leader pays off for you and the client! Are you leading your clients so…
The Theory of Relativity: The Physics of Working with Family
Too many agencies have “Uncle Larry” working for them in one form or another. We either don’t want to or can’t fire them but we can’t keep them in place…
