Agency Management

Finding a Market for Hard to Place Accounts

Everyone occasionally comes across those hard to place accounts. Hopefully, your first shot will be our own Big “I” Markets at www.bigimarkets.com. Other alternatives include www.insurancemarketplace.com and www.mynewmarkets.com. In this…

The Key to Customer Recovery: Stand Behind Your Product, Communicate and Follow Through

What can an insurance agency learn from a furniture company? Simplicity Sofas focuses on quality, innovation and improvement. They jump to supporting their customers and resolving issues. They communicate, keep…

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Creative Problem Solving Can Lead to Amazing Customer Service

The story you’re about to read is a five-star, scale of one to ten – give them an eleven – amazing customer service story. If you’re a customer of Whole…

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Acquiring and Keeping Good Producers

To solve the problem of a declining agency client base, the answer for insurance agency owners is to recruit producers who will both grow the agency in support of their…

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Price Check

At a rapidly accelerating rate via TV advertising, online “ease of use” promotion and proliferating media articles, consumers are being duped into believing that personal lines insurance is a commodity,…

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Recommending Your Competition

Are there any situations where you would refer a prospect to another agent? One agent who writes almost exclusively commercial lines refers personal lines opportunities to an agency that writes…

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Rewiring the Insurance Industry

This is neither an advertisement nor an endorsement, but rather an informational piece about what one agent-led group is trying to accomplish. Anyone who deals daily with certificate of insurance…

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Commodity vs. Relationship

One of the reasons that the direct writers and internet-based companies do so much business is that the buying public feel that insurance is a commodity—we’re all the same and…

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How to Achieve Customer Loyalty

Creating loyal customers is a far more cost effective strategy than bringing in new ones. Many studies claim that it can cost five times more to acquire a new customer…

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Autos, Crimes, and Racing…Really, Auto Insurance is NOT a Commodity

Neither the ISO personal or business auto policies have a “crime” exclusion per se. Both have a racing exclusion, though how it applies is significantly different between these policies. But…

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