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About Us

Our Mission

The Independent Insurance Agents & Brokers of America, Inc., also known as the Big “I"® or IIABA®  is a national trade association that strives to provide independent insurance agents and brokers with a sustainable competitive advantage in the insurance marketplace by equipping members with tools and resources, and advocacy and support, to maintain excellence in business and customer service. 

The Big "I" Has Your Back℠

How We Help 

The Big “I" provides resources, advocacy, and support to help members build and grow their businesses.
Member agencies have access to exclusive products, services and education created for independent agents, by independent agents and our partners. 


Access the Largest Insurance Agents E&O Program 

Find stable rates and a long-term market that you can rely on to protect your greatest asset, your business. 


Market Access

Big “I” Markets provides access to affluent, cyber liability, small commercial, non-standard auto, habitational and bonds.  All with no fees, no volume commitment, competitive commissions, and agents own their expirations. Eagle Agency provides market access for new and smaller agencies. 


Research and Advocacy

We provide State and federal legislative advocacy, In-depth research on issues affecting independent agents and their clients, Best Practices analysis and resources for agencies of any size, technical insurance expertise and education, technology resources and roadmaps, and company advocacy, including guidance and advice on appointment contracts. 


Branding and Marketing

We work alongside national consumer co-brand, Trusted Choice, and help with marketing, branding and content resources and training.


Business Creation

We provide personal and commercial lines exclusive referrals to users. 


Talent Pipeline

We connect you with leadership and sales skills for young agents, new insurance apprenticeship program, diversity and inclusion initiatives, and give access to candidates and job posting tools.


Who We Are 

Founded in 1896, the Big “I" is a federation that includes the national association and 51 independent state associations, each led by an executive, staff and a volunteer agent leadership team. Many states also have local chapters. When an agency joins a state association, it also becomes a member of Big “I" national and the Trusted Choice® brand. Together, we support nearly 25,000 independent agency locations nationwide. The Big “I" also has an international agent and broker members. 

Independent agents represent multiple insurance carriers and offer choice, customization, and advocacy to their customers. Big “I" members offer consumers all types of insurance—property, casualty, life, health, employee benefit plans, and retirement products. 

Our Structure 

The Big “I" is governed by an executive committee and a national board. The executive committee is made up of seven elected members and has one agent chair. The national board has one volunteer agent director from each state association. Top priorities of the Big “I" include effective advocacy for its members in all branches of government and sectors of insurance, as well as effective communications on behalf of independent agents and brokers and their customers. 

Independent Insurance Agents & Brokers of America ®

Big “I" ®
National Association of Insurance Agents ®



​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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​Empowering Trusted Choice®
Independent Insurance Agents.