The Independent Insurance Agents & Brokers of America, Inc., also known as the Big “I"® or IIABA® is a national trade association that strives to provide independent insurance agents and brokers with a sustainable competitive advantage in the insurance marketplace by equipping members with tools and resources, and advocacy and support, to maintain excellence in business and customer service.
The Big "I" Has Your Back℠
How We Help
The Big “I" provides resources, advocacy, and support to help members build and grow their businesses.
Member agencies have access to exclusive products, services and education created for independent agents, by independent agents and our partners.
Who We Are
Founded in 1896, the Big “I" is a federation that includes the national association and 51 independent state associations, each led by an executive, staff and a volunteer agent leadership team. Many states also have local chapters. When an agency joins a state association, it also becomes a member of Big “I" national and the Trusted Choice® brand. Together, we support nearly 25,000 independent agency locations nationwide. The Big “I" also has an international agent and broker members.
Independent agents represent multiple insurance carriers and offer choice, customization, and advocacy to their customers. Big “I" members offer consumers all types of insurance—property, casualty, life, health, employee benefit plans, and retirement products.
The Big “I" is governed by an executive committee and a national board. The executive committee is made up of seven elected members and has one agent chair. The national board has one volunteer agent director from each state association. Top priorities of the Big “I" include effective advocacy for its members in all branches of government and sectors of insurance, as well as effective communications on behalf of independent agents and brokers and their customers.
Celebrating Big “I” Members