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Market Share Report

The Market Share Report is released annually. The most current release is the 2020 report (based on 2019 data).

To prepare for these annual market share reviews with the first one issued in the mid-1990s the Independent Insurance Agents & Brokers of America each year reviews property/casualty insurance premium data provided by A.M. Best Company. In comparing these numbers along with other data, research reports and anecdotal information gathered during the year we typically are impressed with the creative, aggressive actions of some independent agencies (IAs) and their carrier partners to retain and grow market share in one or more lines of business. And some IA carriers post impressive expense ratios relative to direct channels, debunking the myth that it must cost more to distribute through independent agents.

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2020 J.D. Power US Independent Agent Performance and Satisfaction Survey
Agent-based carriers remain the preferred choice among a plurality of U.S. personal and commercial auto insurance consumers. However, that dominance faces strong headwinds due to increased competition from direct carriers and accelerated by evolving consumer expectations– highlighted most recently by the current COVID crisis. Download here.
Best Practices 
Do you want to know what agencies are doing to acheive superior results? Use the annual Best Practices research to gain metrics, benchmarks and formulas. Benefit from apples to apples comparisons by taking a look at where your agency fits in one of the six revenue categories.
Agency Universe Study
The Agency Universe Study is one of the most-comprehensive analyses of the independent agency system to date. Past findings from the study, the most-definitive and exhaustive profile of the agency system, have benefited agencies, companies and others for more than 25 years.

2020 Marketing Report

Based on 2019 data

2018-2019 Marketing Report

Based on 2016- 2017 data

2017 Marketing Report

Based on 2015 data

2016 Marketing Report

Based on 2014 data

2015 Marketing Report

Based on 2013 data

2014 Marketing Report

Based on 2012 data

2013 Marketing Report

Based on 2011 data

2012 Marketing Report

Based on 2010 data

2011 Marketing Report

Based on 2009 data

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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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