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Feb 12
Best Practices Partners with The Better Way Agency

Agencies that have sought the coveted Best Practices designation can now use a program to help them take steps towards achieving operational excellence and Best Practices performance levels. The Big “I" has partnered with The Better Way Agency to offer you the tools and training you need to increase efficiencies and produce greater results.

The Better Way Agency is a self-paced, on-demand program that focuses on growing your personal lines and small commercial lines revenue and profit. You'll discover the best strategies for total account selling, annual account reviews, incentive compensation for sales and service staff, and providing an excellent client experience.

The Better Way shows agency staff simple ways to do things better, get great results and increase profitability. It blends easy plug-and-play training with live online coaching sessions. 

“The Better Way Agency program is truly one of a kind," says Roger Sitkins, CEO of Sitkins Group, Inc. and developer of the program. “We teach agencies how to turn all of their accounts into profitable accounts by using the people and technology resources they already have. It's about making sure you have the right people in the right positions, utilizing your technology to its maximum potential and providing a great client experience."

Client experience “is the key—if clients are happy, they'll place more lines with you, stay with you and refer other clients to you," Sitkins adds. 

Most independent agencies can't compete with price-only selling against large, direct-writer competitors—but they can out-service them. The Better Way Agency program teaches agencies how to change their service model and implement a management structure to support the change, all while increasing profitable growth.

The Better Way Agency Program is available to Big "I" Members for only $197 per month and comes with a 90-day risk-free guarantee. Join the many other agencies across the country who are succeeding the better way!


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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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