TrustedChoice.com completed its first year of the All-States SEO Partners Program, which added over 1,140 insurance content pages leading to the ranking of more than 170,000 insurance keywords and terms on Google. TrustedChoice.com, the nation's largest digital marketing platform for independent agents, brokers, and insurance companies, partnered with Trusted Choice® and 51 Big “I" state associations—all states plus Washington, DC—to create specific geo-targeted content to drive online consumer traffic to Big “I" members.
Content developed was focused on home, auto and business insurance throughout the U.S. Information is geo-targeted so that consumers and business owners receive specific content tailored to their regions and insurance needs.
In the last 12 months, the All-States SEO Partners Program has driven nearly 3 million customer shopping sessions, more than 1,590,000 agent recommendations, and 69,000 referrals. It has also resulted in more than 50,000 Claim-It leads that are passed to agents based on consumers' interest in particular lines of business.
“TrustedChoice.com works closely with every Big 'I' state association to give independent insurance agents the digital exposure they need to compete online," explained Chip Bacciocco, CEO of TrustedChoice.com. “When a consumer or small business enters a search request in our platform, they're looking for information regarding a potential insurance purchase and they are looking for an independent insurance agent they can trust. We're providing both."
The All-States SEO Program is an expansion of the State SEO Partners Program, in which TrustedChoice.com partnered with specific state associations to create specialized content to drive more online insurance traffic to their members. With the support of the Trusted Choice national brand, TrustedChoice.com was able to expand its proven SEO strategy and content to all states across the country.