Best Practices agencies understand how important it is to work on their business, not just in it—and the newly released 2018 Best Practices Update provides the insights you need to meet this objective.
Each year for the past 25 years, the Big “I" and Reagan Consulting have released the Best Practices Study, which surveys the best-managed and highest-performing agencies across the U.S. The study compares agency metrics across six different revenue categories in areas such as growth, average revenue per employee, sales velocity metric, mix of business, “Rule of 20," employee productivity, revenue distribution and much more.
As a special feature, the 2018 update also offers a reflection on the report's success since its inception in 1993 and why benchmarking remains a valuable tool and exercise for all agencies.
Benefit from the experience of the current group of agencies, review the benchmarks, test the measurement formulas to determine your agency operation level and then develop your agency performance dashboard. The time invested will be well worth it in the end.
You can also watch this short video to hear how Chris Van Abel from the VAST Agency in Marquette, Michigan uses the information internally.
Stay tuned on how your agency can be a part of the next report and become a Best Practices Agency.
The 2018 Best Practices Study Update is available online in e-book or hard-copy form. Send questions to Best Practices staff.