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Introduction to Diversity Marketing

Developed for the Big "I" by McDonald Marketing

Diversity Series Introduction

This introduction to the individual marketing segments will provide insight into how the demographics of the population are changing. Find out how to tweak your agency’s marketing message to be relevant to any new customer group. Learn tactics to ensure your agency is operationally ready and operationally friendly and ready to communicate your unique message in a relevant manner that shows respect for others’ cultures, values, language and priorities. Learn how to develop a diversity marketing plan and how to measure your success, autopsy your failures and continue to achieve your goal of reaching new and more customers.

- ABEN Webcast (Introduction)
- Online Resource Guide
- Seven Steps to Getting Started Workbook