Trusted Choice® has been expanding its advertising channels and leveraging micro-influencers in consumer brand advertising. Trusted Choice has seen success working with five influencers across Instagram and YouTube who fit primary business lines, as three of those influencers have gone live. This
year, Trusted Choice worked with home improvement influencers, boating and
motorcycle enthusiasts and car maintenance influencers to market different
types of personal insurance. Working with these influencers has generated over 8 million impressions with an average engagement rate of 38%.
Working with influencers also gives Trusted Choice a chance to further highlight the knowledge of independent insurance agents and their commitment to their community. While the influencers Trusted Choice currently partners with have a national reach, they also each have a home base and bring their local flavor to their channel. They can speak to the heart and soul of independent agents and why working with local partners is essential.
Check out a few pieces of content:
- Open road enthusiasts and cross-country motorcyclists @2LaneLife shared their Trusted Choice story and put their bikes in Trusted Choice independent agents' hands when it came to finding the right insurance coverage.
- Austin Flipsters, two friends from college taking on home renovations in Austin, Texas, walked through how to find an agent on Trustedchoice.com and the value agents bring.
- Boating and fishing enthusiasts StanzFam highlighted TrustedChoice.com independent agents and the importance of protecting boats, houses and more.
This September, Trusted Choice launched its mascot,
Indy, at the Big “I" Fall Leadership Conference in Niagara Falls, New York. Indy is featured on consumer social channels. Please give him a follow on any of our consumer social channels: @trustedchoice on Facebook, Instagram and LinkedIn; and @Trusted_Choice on Twitter & TikTok.
To continue supporting members in their marketing needs, Trusted Choice has also launched multiple new campaigns for agents this year, including the new
cybersecurity awareness campaign. Trusted Choice also launched its "
Insurance Explained" advertising campaign to help answer common personal and business insurance-related questions to ensure clients are protected against the unknown. This campaign offers three creative options that illustrate the importance of adding cyber insurance to a larger cyber safety strategy. Both campaigns include customizable assets for social media, print and video.