Trusted Choice® exceeded its goal of 15,000 Facebook “shares” during the month of August in its fourth annual social media campaign to raise money for Make-A-Wish.
For every “share” from the Trusted Choice Facebook page during the month of August, Trusted Choice donated $10 to Make-A-Wish. Trusted Choice committed to donating a minimum of $100,000 and a maximum of $150,000 with this campaign and reached the goal of 15,000 “shares” on Friday morning, Aug. 29.
This is the fourth year Trusted Choice has held a social media campaign to benefit Make-A-Wish. Since the first campaign in 2011, Trusted Choice has sponsored wishes for 29 children with life-threatening medical conditions, and before year-end will provide 71 grants to Make-A-Wish chapters through a $532,500 local sponsorship initiative. The social media campaigns have raised more than $620,000 and the grant activity an additional $1,057,500. Collectively, Trusted Choice has raised more than $1.7 million for Make-A-Wish since 2011.
“Independent insurance agents and brokers have a strong track record of active participation and charitable giving in their communities, and this annual project is an important opportunity for all of us to join forces for a very worthy, national campaign,” says Robert Rusbuldt, Trusted Choice president and Big “I” president & CEO. “Make-A-Wish is there for wish kids and their families in their greatest time of need, just like Trusted Choice independent insurance agents.”
The social media campaign has also successfully promoted Trusted Choice to a broader audience. During the month of August, Facebook users “shared” 18,586 posts from the Trusted Choice Facebook page.