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Big “I” Issues Apology for Rusbuldt Remarks

ALEXANDRIA, VA, June 29, 2023 --The Independent Insurance Agents and Brokers of America (The Big “I”) would like to sincerely apologize for an unfortunate interview segment that was conducted at the Big “I” Legislative Conference between president & CEO Bob Rusbuldt and Fox News host Jesse Watters in April of 2023.

CNN reported on the interview on June 28, 2023, and we want to clarify the Big “I” position on what was said.

The Big “I” strives to be a fair, open, and inclusive organization and we do not condone racist, sexist, or homophobic statements or behavior. In response to this incident, we had Mr. Rusbuldt relinquish his operational duties immediately following the Legislative Conference and in advance of his retirement in September. It is disappointing to see Mr. Rusbuldt end his 37-year career at the Big “I” in this way. 

Much more distressing, however, is the hurt and discomfort so many of our members, partners and staff experienced as a result of his remarks. We do not in any way condone or agree with any of Mr. Rusbuldt’s statements, but we must take full responsibility for them. 

We deeply regret that this incident occurred at an event that is intended to celebrate our organization and its membership. We have been working with our DEI team internally and externally since the event on ways to foster a more inclusive and respectful culture and ensure that nothing like this ever happens again.

 For media inquiries, please reach out to Adele Cehrs at or via phone at 703-969-9585. 

Founded in 1896, the Independent Insurance Agents & Brokers of America (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing more than 25,000 agency locations united under the Trusted Choice® brand. Trusted Choice independent agents offer consumers all types of insurance—property, casualty, life, health, employee benefit plans and retirement products—from a variety of insurance companies.

​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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