To help agents engage in digital advertising in the New Year, Trusted Choice® has built a new platform into the Marketing Reimbursement Program (MRP) using the Freedom Campaign ads implemented in 2014.
As part of the digital campaign in 2015, Trusted Choice agents will invite agents to to participate in a display banner media buy and/or a Facebook social media buy. The display media buy gives agents the opportunity to use customized Freedom Campaign ads for placement online with four different ad networks that consist of hundreds of sites focusing on life events (such as buying a home or a car, starting a family, getting married and more). The social media buy will target consumers who are going through various life stages for ad placement on Facebook newsfeeds.
Agencies can choose between two price levels for each digital media option: a $3,000 investment, which will make them eligible for a $750 subsidy through the MRP, bringing the net cost to $2,250; or a $1,500 investment, which will make them eligible for a $375 subsidy through the MRP, bringing the net cost to $1,125. The maximum subsidy available in 2015 for Tier 3 of the MRP/digital advertising is $750. Additional packages are also available at full price.
The next digital campaign will run Feb. 1-April 30, 2015. The deadline to purchase digital packages is Jan. 9, 2015.
This is an excellent opportunity to tap into the digital ad space and reach thousands of potential consumers, and you can sign up directly today. For discount codes and more information, contact Kiescha Cherry, Trusted Choice advertising manager, at 703-706-5443.