(ALEXANDRIA, VA Dec. 9, 2008) – A Trusted Choice® media buy on the Food Network is airing with a new ad focusing on the “Pledge of Performance” and featuring agents from across the country. The buy will continue through Dec. 20 and corresponds with the network’s “Season’s Eatings” programming.
“Trusted Choice® agents are the only insurance agents that agree to adhere to a pledge like ours,” says Robert Rusbuldt, president & CEO of the Independent Insurance Agents & Brokers of America. “This ad is designed to showcase the Trusted Choice® commitment to consumers across the country on one of the most popular cable channels.”
To view the ad and Pledge, visit www.trustedchoice.com. The commercial features six Trusted Choice® agents from around the country reciting tenets of the Pledge. Media buys for this ad also include the Travel Channel and the Weather Channel.
AD SCRIPT:
Agent #1 (Rick Gregson - Tucson, AZ): “I PLEDGE to be there for you when disaster strikes…
…to guide you through your claim…
Agent #2 (Alex Soto - Miami, FL): ...to offer personalized coverage from a choice of insurance companies….
Agent #3 (Fred Lautenbach, Littleton, CO): …to explain your policy…and treat you with respect.
Agent #4 (Eileen Frank, New York, NY): That’s the Trusted Choice Pledge. We put it in writing.
Agent #5 (Keith Riley, Benton, KY): Home. Auto. Business. Life.
Agent #6 (Julie Turner, Greenville, SC): WE are Trusted Choice. Independent insurance agents…in YOUR hometown.”
VO: To find a Trusted Choice agent near you, visit TrustedChoice.com
Trusted Choice® agencies are insurance and financial services firms. They represent multiple insurance companies, offering individuals and business owners a variety of coverage choices, customized insurance plans to meet specialized needs as well as advocacy support. These firms adhere to a pledge of performance, committing them to providing excellent customer service. Go to www.TrustedChoice.com and click on “Find a Trusted Choice® Agent” on the homepage to locate the right agency for your needs.
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