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Big “I” Participates in Treasury Department’s National Roundtable on Insurance Literacy

Former Chairman Alex Soto Discusses Important Role of Independent Agents

(WASHINGTON, D.C., Oct. 15, 2008) — Alex Soto, CPCU, ARM, today represented the Independent Insurance Agents & Brokers of America (the Big “I”) at the U.S. Department of the Treasury’s National Roundtable on Insurance Literacy.  He was featured on a panel titled “Face to Face with the Consumer: A Report from the Frontlines.”

“When shopping for insurance, consumers want choice, a competitive and economical price, customization for their needs and advocacy,” said Soto.  “Through our Trusted Choice brand, our Pledge of Performance and the time we spend getting to know our clients, independent agents are able to satisfy these consumer needs as well as providing good service and treating the consumer with dignity and respect.” 

Soto also said that, “Independent agents play an important role in educating consumers about insurance coverage, and it is their responsibility to listen carefully and ask probing questions to discover the needs of their customers.”

“Alex Soto has long been a champion spokesman for insurance consumers and independent agents and brokers alike,” says Robert Rusbuldt, Big “I” president & CEO. “His expert advice and insight have been called upon by government and industry for decades.”

Soto is president and CEO of InSource, Inc. in Miami, Fla. and served as chairman of the Big “I” from 2006 to 2007.  Prior to his selection to this leadership post, Mr. Soto was chairman of IIABA’s Communications Committee, Natural Disaster Committee, and Branding Task Force, which developed the brand Trusted Choice.  Soto formerly served as chairman and state national director of the Florida Association of Insurance Agents and as vice chairman of the Florida Property Casualty Joint Underwriting Association (FPCJUA).  He also was a member of the governor’s Commission on the Florida Insurance Crisis and served on the Florida Insurance Fraud Task Force. Soto has also represented the Big “I” in many congressional hearings. 

Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, health, employee benefit plans and retirement products. Web address:


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Alexandria VA 22314
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fax: 703.683.7556

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