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Multicultural Marketing Expert to Address Big “I”

Marilyn Alverio to keynote at April 19 event and discuss how independent agents can better market in a multicultural environment.

marilyn updated headshot for APB 4_10_13.jpgALEXANDRIA, Va., April 16, 2013 — The Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) today announced that Marilyn Alverio, Ethnic Marketing Solutions founder, will address the Diversity Luncheon held during the association’s Legislative on Friday, April 19, at 11:45 a.m. 
 
Alverio is expected to discuss strategic approaches to marketing in a multicultural environment. After 25 years in the corporate environment, including Fortune 100 companies, she launched Ethnic Marketing Solutions in 2003. Alverio is a renowned expert and noted speaker on issues related to targeting multicultural markets, increasing awareness on diversity issues and leadership. 
 
WHO:       Marilyn Alverio, Ethnic Marketing Solutions founder
WHAT:      Big “I” Diversity Lunch keynote address on multicultural marketing
WHERE:    Independence FGHI Ballroom, Independence Level (5B) 
                 Grand Hyatt Washington Hotel
                 1000 H Street, NW
                 Washington, DC 20001
DATE:        Friday, April 19, 2013
TIME:        11:45 a.m. - 1:45 p.m. EASTERN
 
NOTE:            Journalists interested in attending, please send an email to margarita.tapia@iiaba.net with “diversity lunch” in the subject line. Media registration for the conference is also available HERE.
 
The Diversity Task Force, which is hosting the forum, is a cooperative industry group comprised of Big “I” agents and brokers, members of groups representing Latin-American, African-American and Asian-American agents and 11 leading insurance companies.
 
“Minorities, young people and women continue to be underrepresented in our industry and in the independent agency system — particularly among agency principals,” says Madelyn Flannagan, Big “I” vice president of agent development, education and research. “The Diversity Task Force, with its mission of fostering a profitable independent agency force that reflects, represents and capitalizes on the opportunities of the diverse U.S. population, is part of the solution.”
 
The Big “I” Legislative Conference is the insurance industry’s best-attended, most effective legislative meeting. This year’s event will take place April 17-19 at the Grand Hyatt Washington Hotel in Washington, D.C.
 
Other highlights of the Big “I” Legislative Conference include in-depth issues briefing sessions; appearances by numerous high-profile speakers discussing important insurance and national issues confronting lawmakers as well as agents and brokers and hundreds of meetings on Capitol Hill between Big “I” agents and brokers and their elected representatives in the Congress.
 
Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, health, employee benefit plans and retirement products. Web address: www.independentagent.com
 
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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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