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The Better Way Agency

Become Your Best Version Possible. Sell More. Retain More. Earn More!

Everything you do is about getting a result and results are about solving problems and within agencies and brokerages there are common problems that the management and marketing system of The Better Way Agency can help solve. Get started today!

The Better Way Agency shows Personal Lines and Small Commercial Lines agency owners a better, easier way to run an agency. This subscription-based video training program is packed with valuable content includes access to The Better Way University which serves as your agency's video library filled with resources, continual training and education that guarantees great results, increased efficiencies, and more profitability all with a risk-free satisfaction guarantee.

Special Webinar for Big I Members
Run Your Agency by Design, not Default hosted by Roger Sitkins & Brent Kelly, Sitkins Group, Inc.

Are you running your agency by design, with intention and purpose, or are you running it by default?  Get ready to take some great notes as you view a heart to heart conversation from Roger Sitkins, CEO, and Brent Kelly, Vice President of Sitkins Group, Inc.  This webinar is ideal for agency leaders and is being made available at no charge.

During this 20-minute video, Roger & Brent share experiences, ideas, and ways to run your agency so that you can maximize your overall agency performance, by design, not default. Some of the deep learning you can expect from this session include…

  • The Three Cs ~ Clarity. Consistency. Commitment.
  • How to become your Best Version Possible
  • Complacency Doesn't Live Here
  • Deep Learning Experience & Execution
  • Are you going DEEP? ~ Delivering Excellence in Every Process
  • Do you have a unique new business process that your Future Ideal Clients have never seen before?
  • Are you truly a relationship-based agency?
  • Right Sizing – and taking a hard look at your KPIs.
  • Pretender?  Performer?
  • Comfort, Fear, Learning, Growth.  Get in the 89410 Zone.

If you don't plan your life, there is a good chance someone will plan it for you… And guess what, they don't have much planned for you.  -- Jim Rohn, American Entrepreneur

The Better Way Agency Is Packed With Content
  • Profit Zones
  • Carrier Management
  • The Ultimate Marketing Strategy
  • Client Touch Points
  • Exit Barriers
  • The Challenge of Change
  • Maximizing Technology
  • Company Service Centers
  • The Continuation Process

You will learn ways to make quick and easy improvements to produce long-term results. There is no other program in the insurance industry that provides such an expansive video-based training and comes with a guarantee for great results or your money back.

What Is The Path To The Better Way? 

VIDEO: Get an exclusive preview of the Better Way Agency program.
VIDEO: There's a better way to do better - find it!

How Does it Work?
  • Step 1. You complete an Agency Risk Assessment.
  • Step 2. Once the assessment is completed, you will receive your report and filter down to the most impactful strategies that will drive new sales and retention.
  • Step 3. You will have unlimited access to The Better Way University training videos as long as you are a paid subscriber.

Get Exceptional Results

The Better Way will help you design a path and encourage you to develop your agency's Critical Success Factors – those basic few items you must focus on and do exceedingly well in order to get exceptional result. And allow you to select specific training and resources that are most relevant to you and your agency and take you on steps toward a better version of your agency

Investment and Risk-Free Satisfaction Guarantee

The Better Way Agency Program is available to Big "I" Members for only $197 per month and comes with a 90 day risk-free guarantee. If you join and are not completely satisfied or don't think it brought you value, all you have to do is request a full refund. 

Take The First Step

​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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