First conducted in 1993 and updated annually to reflect new challenges and pressures facing the industry, the Best Practices survey conducted by the Big "I" and Reagan Consulting analyzes the performance of the nation's leading agencies to uncover the methods, procedures, techniques, strategies, and business practices they use to achieve superior results. The Best Practices Study also establishes benchmarks against which agency performance can be measured and offers guidelines on how to use the study as a tool to help improve operations and maximize potential. The tools are a great resource for agency managers or principals who are interested in reviewing their operations to enhance agency performance and profitability.
The heart of Best Practices is the annual report and other tools and resources are available under the umbrella all working towards the goal of an efficient and more profitable agency.
There are variations in every agency and unique ideas and techniques abound. How else would innovation and new ideas take place? However, if you decide that your goal is to one day know your agency does a perfect ten out of the ten below, you'll be well on your way.