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Consumers Insurance Joins Trusted Choice

Regional Insurer Becomes 18th Company Partner in Branding Initiative

ALEXANDRIA, Va., March 20 - Consumers Insurance, a well-respected regional insurance company based in Murfreesboro, Tenn., is the newest company partner of Trusted ChoiceSM—the Independent Insurance Agents & Brokers of America's (IIABA) national branding initiative that highlights the benefits offered by independent agents and brokers.

Consumers Insurance becomes the 18th Trusted ChoiceSMcompany or strategic partner. The consumer marketing brandwas created by IIABA and independent agency companies to educate consumers about Trusted ChoiceSM agencies and their pledge to the qualities they value most from an insurance provider—choice, customization and advocacy.

Consumers Insurance serves customers in Missouri and Tennessee and its primary focus is personal and commercial auto policies. It is the only property and casualty company domiciled in Tennessee whose stock is majority-owned by independent insurance agents—a strong indication of its attention to the needs and desires of the agency system.

“The motto of Consumers Insurance—‘When You’re With Us, You’re Family’—ideally complements our initiative to ensure consumers that Trusted ChoiceSM agents and brokers serve their customers first,” says Trusted ChoiceSM Board Chairman Ronald A. Smith, CPCU.

“This is clearly a company that genuinely understands the value of independent agents and brokers as well as how best to communicate their benefits to consumers. We are extremely pleased that Consumers Insurance has joined our effort and look forward to a long and successful partnership to build consumer awareness of Trusted ChoiceSM agencies,” adds Smith.

Founded in 1995, Consumers Insurance markets three different tiers of personal automobile insurance, and is a specialty market for such commercial risks as auto dealers; garage/repair operations; commercial auto; inland marine; and towing services.

“Consumers Insurance is a company created by independent agents, with a focus on treating agents like family, thus our support of the Trusted ChoiceSM initiative is a natural,” says Jimmy Clift, CEO of Consumers Insurance.

Consumers Insurance ( is the 11th regional company to become a Trusted ChoiceSM partner, joining California Insurance Group, Cascade National Insurance, Central Insurance Companies, Kentucky National Insurance, MSA Group, Merchants Insurance Group, National Security Fire & Casualty, Rutgers Casualty Insurance, Selective Insurance Group and Summit Insurance (R.I.).

Six national insurers also have joined Trusted ChoiceSM: Encompass Insurance, Kemper Insurance, MetLife Auto & Home, Ohio Casualty Insurance, Progressive and SAFECO. InsurBanc, a federal thrift bank created by IIABA, is a Trusted ChoiceSM strategic partner.

The Trusted ChoiceSM brand is being promoted nationally through a combination of advertising, company ingredient branding, public relations, agency marketing and Internet communications. All media directs consumers to, where they find a cutting-edge Agency Locator and up-to-date consumer information on numerous insurance topics.

Trusted ChoiceSM is the consumer marketing identity for nearly 3,000 participating independent insurance agencies and brokerages and their branch locations. These firms offer a choice of insurance companies and policies, customization of policy coverage and advocacy. Founded in 1896, IIABA is the nation’s oldest and most respected agent and broker association—


​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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