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Preferred Employers Insurance Company Joins Trusted Choice



Californiacomp insurer reaffirms commitment to agency system


ALEXANDRIA, Va., Sept. 14, 2006Preferred Employers Insurance Company, a key California workers’ compensation insurer, is the latest company to join the growing Trusted Choice® consumer brand movement. Preferred Employers has differentiated itself by providing easy, convenient access to services, providing a stable insurance market for small business owners and working closely with a very select group of professional insurance agents. 


“Preferred Employers is proud to be the newest company member of the Trusted Choice® brand movement,” says Linda Smith, CEO and president of Preferred Employers Insurance Company. “We believe it is very important for consumers in California and across the country to learn and understand the value of independent agents—and we believe the Trusted Choice® program will help communicate that message.”   


“Preferred Employers Insurance Company is highly respected in California and is a great addition to Trusted Choice®,” says Robert A. Rusbuldt, CEO of the Independent Insurance Agents & Brokers of America (The Big “I”).  “As a specialty workers compensation insurer, Preferred Employers is a significant partner to California’s small business community and thus is strategically positioned to promote the value of Trusted Choice® agencies with this important group. We look forward to working with them to promote Trusted Choice® in California and across the country.”


Preferred Employers Insurance Company focuses solely on servicing small business owners in California.  The company combines insurance expertise with a thorough knowledge of California’s industry segments. Preferred Employers Insurance Company is a subsidiary of the W. R. Berkley Corporation, an insurance holding company that is among the largest commercial lines writers in the United States and also a member of Trusted Choice®.


Launched in October 2001 by the Big “I” and several agency companies, Trusted Choice® is the national consumer brand for Big “I” members that educates consumers about the benefits of using independent agents and brokers for their insurance needs:  choice of companies, customized policies and advocacy support.


Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company co-branding; public relations campaigns; and Internet communications.


Trusted Choice® is the consumer marketing identity for nearly 6,600 independent insurance agencies and brokerage firms and their branch locations. They are joined by Preferred Employers Insurance Company and 38 other leading insurance companies.  Trusted Choice® agencies and brokerages offer individual and business consumers a choice of insurance companies, customization of policy coverage and advocacy support. Web address:






​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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