WESTFIELD INSURANCE JOINS TRUSTED CHOICE®
Westfield is 41st Trusted Choice® Company Partner
ALEXANDRIA, Va., Nov. 08, 2006—Westfield Insurance, based near Cleveland, Ohio, is the newest independent agency system insurance company to join the brand movement Trusted Choice®. Westfield Insurance provides commercial and personal insurance to customers in 17 states and surety services in 28 states.
Trusted Choice® was launched in 2001 by the Independent Insurance Agents & Brokers of America (the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support.
“Westfield Insurance works with more than 1,200 leading independent agencies, carefully selected for their professionalism and dedication to local, personal customer service,” says Roger McManus, President of Westfield Insurance. “We strongly believe in the value Westfield independent agents deliver through their counsel and support. Joining Trusted Choice® is an investment in our agency partners. We look forward to working with Trusted Choice® to help make customers aware of how important it is to have the advice of a professional agent when choosing the insurance you need for your family or business.”
“We are excited to work with Westfield Insurance,” says Dave Evans, executive director of Trusted Choice®. “Westfield’s dedication to the community and its’ agents creates a natural partnership with Trusted Choice® and we will work together to continue advocating on behalf of consumers and promoting choice and customization.”
“Westfield is sending a great message to their agents and policyholders—that Trusted Choice® agents are the smart way to buy insurance,” says Robert A. Rusbuldt, Big “I” CEO. “Westfield truly believes in Trusted Choice® as a unifying brand that will help consumers understand the benefits of using independent agents and brokers for their insurance decisions.”
In business for more than 158 years, Westfield Insurance markets its products through more than 1,200 leading independent insurance agencies and is one of the country's largest property and casualty insurers. Westfield has over $3.1 billion in assets and holds an "A (Excellent)" rating from A.M. Best. The company has more than 2,500 employees, with 1,900 employed in Ohio.
Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns; and Internet communications.
Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for nearly 6,800 independent insurance agencies, brokerage firms, their branch locations and 41 leading insurance companies, including Westfield Insurance.
Web address: www.TrustedChoice.com and www.WestfieldInsurance.com.