EVANS TO LEAD TRUSTED CHOICE®
Evans’ strong communications experience will facilitate brand growth
ALEXANDRIA, Va., Sept. 20, 2006—Independent Insurance Agents & Brokers of America (the Big “I”) Senior Vice-President Dave Evans is the new executive director of Trusted Choice®.
“Dave Evans’ communications expertise, along with his understanding of branding, his dedication to the independent agency system and his relationship with our company partners will inevitably lead to even greater growth and consumer awareness of Trusted Choice®,” says Big “I” CEO Robert A. Rusbuldt. “Dave is highly respected by independent agents, brokers, and company executives around the country and I have every confidence that he will work tirelessly to make Trusted Choice® a household name.”
“As someone who has worked on our brand from conception to implementation, I can think of no one more qualified to take Trusted Choice® to the next level,” says Big “I” President Alex Soto, also president of Miami, Fla. based InSource, Inc. “Dave is a great communicator, but even more importantly, he understands how agents and companies can use the brand to drive business their way.”
Evans, CFP, is regularly quoted as an insurance expert in broadcast and print media outlets, including CNN, CNBC, the Wall Street Journal, USA Today and the Washington Post. He is a frequent contributor to insurance trade magazines and authors a monthly column on financial services for IA magazine.
Evans has an extensive background in financial services and retirement planning. Prior to joining the Big “I”, he worked for a major insurance company, a national employee benefits consulting firm and as co-founder of his own firm. He received a Bachelor of Arts in economics from Grove City College, and a Masters in Business Administration from Case Western Reserve University.
The new role will expand Evans’ communications and marketing responsibilities for the Big “I”. Evans will continue to oversee the Big “I” communications department and serve as publisher of Independent Agent magazine, a natural fit that will create a new synergy for Trusted Choice®.
Current Trusted Choice® Executive Director Jeff Myers has decided to pursue other opportunities. “Jeff Myers did great work for Trusted Choice®, and we will miss him,” says Rusbuldt. “We commend him for his commitment and dedication to building the Trusted Choice® brand.”
Launched in October 2001 by the Big “I” and several agency companies, Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for nearly 6,600 independent insurance agencies, brokerage firms, their branch locations and 39 leading insurance companies.
Web address: www.TrustedChoice.com.