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BCIC Joins Trusted Choice®

New York based insurer is latest brand movement company partner.

ALEXANDRIA, Va., Feb. 1, 2012 – Broome Co-operative Insurance Company (BCIC) is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. BCIC, headquartered in Vestal, N.Y., has joined 64 other leading insurance companies nationwide as a Trusted Choice® company partner.
“Trusted Choice® is pleased to announce that BCIC as the newest company partner,” says Dave Evans, Trusted Choice® executive director. “BCIC’s history and commitment to their clients exemplifies the Trusted Choice® Pledge of Performance. We look forward to working with them to serve the needs of Trusted Choice® agents and their clients.”

 BCIC is a regional property and casualty insurance company that offers a variety of personal and business lines of insurance throughout the state of New York.

 “Trusted Choice® continues to build significant momentum among agents, brokers and carriers that support the independent agency system,” says Richard A Poppa, CAE, AAI, Independent Insurance Agents & Brokers of New York, Inc. (IIABNY) president & CEO. “IIABNY is very pleased that Broome Co-operative, which is a well-respected New York company, has chosen to support its distribution force through engagement in their consumer brand.”
Celebrating its 125th year this year, BCIC was founded in 1887 as the Broome County Farmers’ Fire Relief Association and in 1951 it merged with the Broome County Patrons’ Fire Relief Association. The company was known as the Broome County Co-operative Fire Insurance Company until 2002 when the name was changed to Broome Co-operative Insurance Company.
“We are proud to become part of the Trusted Choice® partnership,” says Steven J. Coffey, Broome president and chief executive. “We are committed to the independent agency system and we are excited for the opportunity to contribute to its sustainable profitable growth.”

Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  

Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 22,000 independent insurance agencies and brokerage firms and 65 leading insurance companies. For more information, go to

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