ALEXANDRIA, Va., July 25, 2012 — The Independent Insurance Agents & Brokers of America’s Agents Council for Technology (ACT) will host a free one hour webinar titled “Measuring your Social Networking Success” on Tuesday, July 31, 2012 at 2:00 p.m. EDT.
This webinar will address some of the most frequently asked questions from agents regarding social networking: why measuring your agency’s social media initiatives is important, how to evaluate success with social networking, what to measure, what tools are available for us to use and how to use them.
“ACT continues to offer practical ‘how to’ webinars customized to the needs of independent agents to help them get the most benefit from using social media,” says Jeff Yates, ACT executive director. “This webinar is designed to help independent agents and brokers measure and then refine their social networking efforts to increase customer communication, strengthen client relationships and attract new business.”
TITLE: “Measuring your Social Networking Success”
Steve Anderson, Steve Anderson Consulting
Rick Morgan, The Aartrijk Group, Chair of ACT’s Social Web Work Group
Chris Paradiso, Paradiso Financial & Insurance Services, Stafford Springs, Conn.
Mike Peterson, Project CAP
Mike Wise, WebWisedom LLC
Jeff Yates, ACT executive director (host)
DATE: Tuesday, July 31, 2012
TIME: 2:00 – 3:00 p.m. Eastern
or go to https://www1.gotomeeting.com/register/316720145
A panel of experts will answer the question: How do I measure my success with social networking? Chris Paradiso, an independent insurance agent who has had great success with social media, will be joined by four prominent agency consultants known for their social media expertise: Steve Anderson, Rick Morgan, Mike Peterson and Mike Wise. The panelists will cover why you should measure your social media activity; the importance of having goals; the most appropriate metric(s) to use; and how to use some of the available measurement tools.
The panel will make the case and answer the "why" you should measure your social engagement activity. The discussion will also cover what should be measured. With established goals, it is possible to determine the most appropriate metric (audience, engagement, conversions, customer service) to measure. Finally, the panel will take a look at some of the tools available (Google Analytics, Facebook Insights, etc.) to help you measure and analyze your social networking effort. Established in January 1999 by the Independent Insurance Agents and Brokers of America (the Big “I”), ACT provides a candid, action-oriented forum to address the critical workflow and technology issues facing the Independent Agency System. ACT helps participants understand the perspectives of the other stakeholders in the process and provides excellent networking opportunities with the participants who are shaping the future for the industry on these issues. For more information about ACT visit www.iiaba.net/act. Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.