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Trusted Choice® Ad Debuts on Weather Channel

Joplin, Mo. woman tells how her Trusted Choice® agent helped her recover after tornado destroyed her home and city.

ALEXANDRIA, Va., Aug. 16, 2012 – A Trusted Choice® media buy on the Weather Channel is airing with a new ad highlighting a Joplin, Mo. woman who survived the 2011 tornado that devastated her town. She praises her Trusted Choice® independent insurance agent for his excellent customer service at a time when his agency was also destroyed by the tornado.
“Consumers like Tracy Cope count on their Trusted Choice® agents to be there at the most difficult times,” says Robert Rusbuldt, Trusted Choice® president and Independent Insurance Agents & Brokers of America president & CEO. “The Weather Channel is the perfect outlet to demonstrate how dangerous and temperamental Mother Nature can be and the importance of making sure your family, business and home have the proper protection and plans in place.”
To view the 30 second ad, click HERE visit. A longer web ad is also being distributed on social media and other online outlines. Click HERE to view that piece. A customizable ad is also available for Trusted Choice ®agents to use for local television ad buys.
          Visual                                                      Audio
Joplin downtown and beauty shots
Tracy on camera
I never knew how great the people in Joplin were till such a tragedy happened.
Funnel cloud footage // Sound of funnel cloud whipping //
Rubble photos The tornado was the most horrifying thing I have ever heard. My house breaking apart, all the windows exploding. It looked just like a warzone.
Tracy on camera My Trusted Choice insurance agent was amazing. He has been my agent for 30 years.
Tracy painting house
Tracy sitting on purple porch
My claim was settled within two months, I had everything that was coming to me and I was in my new home.
Closing narration and logo animation To find a Trusted Choice independent insurance agent near you, visit
“This ad spotlights just one of countless cases where Trusted Choice® agents show their commitment to their clients and living by the Trusted Choice® ‘Pledge of Performance’,” continued Rusbuldt.
Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for almost 25,000 independent insurance agencies and brokerage firms and 67 leading insurance companies. For more information, go to

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