Fifty-eight percent of agencies market through their website, while only 15% use print advertising. This is one of the findings in this ACT overview of the technology-focused results ​of the 2018 Agency Universe Study, produced by Future One, a cooperative effort of the Independent Insurance Agents & Brokers of America (IIABA) and independent agency companies. 

Review the Technology Summary of the 2018 Agency Universe Study below: 

2018 Future One Agency Universe Study - ACT Summary - 2018Sep29.pdf

NOTE: More detail, comparison charts, and insight are available in the Management Summary and Full Report, both of which can be ordered on the IIABA AUS web page.​

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