When considering an important purchase, where do consumers research? Online and possibly from a mobile device. That's why it's important for your agency to have a mobile-friendly website with lots of great content that emphasizes your experience in the marketplace. Add social media, a robust Trusted Choice profile, an understanding of SEO and your agency will make the right impression with the right customer.
Create a robust, mobile-friendly website
Today's consumers want a website that's mobile-friendly and easy to navigate. And in today's 24-7 world, your website should make it easy for prospects to submit an inquiry.
If a website does not provide the needed functionality from any device, 66% of viewers will not continue.
Here are some resources to help your website make a great first impression:
Develop a content strategy
Content is king, but it doesn't have to be overwhelming.
By creating a content strategy, including a blog, you'll show new consumers your understanding of the marketplace and give policyholders a reason to come back to your website. The
goal is to create new and entice further customer contact, and touchpoints. Get
your staff involved, share the work with staff, or look to resources like Trusted Choice for content to post.
Here are some tips to help your website reflect your agency's culture:
"Who" is your agency?
Keep the content coming - but not too much. Choose a cadence that keeps your agency on their minds but that is not too overwhelming.
Improve Search Engine Optimization (SEO)
Search Engine Optimization (or 'SEO'), is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This keeps your agency at the top of the list for search results. The goal is to increase virtual foot traffic to your website by prospects looking for local agents or specialization based on the line of business needs.
Utilize keywords on your website, create local profiles, and complete "Find an Agent" profiles with your carriers and Trusted Choice.
Here are other ways to improve your SEO:
Build a social media presence
A business social presence is another open door to your agency and is a vital communication vehicle when disaster strikes. Determine what social media works for your agency and build a presence your clients want to follow. Consider Facebook,
YouTube, Snapchat, and
Pinterest. This is a great place to get your staff involved. Put one or two individuals in charge of posting regularly to keep them engaged and part of the solution.
Find ideas below to help build that social media presence: