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When considering an important purchase, where do consumers research? Online and possibly from a mobile device. That's why it's important for your agency to have a mobile-friendly website with lots of great content that emphasizes your experience in the marketplace. Add social media, a robust Trusted Choice profile, an understanding of SEO and your agency will make the right impression with the right customer.  


Create a robust, mobile-friendly website

Today's consumers want a website that's mobile-friendly and easy to navigate. And in today's 24-7 world, your website should make it easy for prospects to submit an inquiry. 

If a website does not provide the needed functionality from any device, 66% of viewers will not continue.

Here are some resources to help your website make a great first impression: 


 Develop a content strategy

Content is king, but it doesn't have to be overwhelming.

By creating a content strategy, including a blog, you'll show new consumers your understanding of the marketplace and give policyholders a reason to come back to your website. The goal is to create new and entice further customer contact, and touchpoints. Get your staff involved, share the work with staff, or look to resources like Trusted Choice for content to post.

Here are some tips to help your website reflect your agency's culture:   

"Who" is your agency?

  • About Us: tell your agency's story, agency locations, and hours of operation
  • Staff Listing: photos, direct email and phone numbers, areas of expertise (should a shopper be looking for a certain line of insurance)
  • Community service affiliations, Trusted Choice logo and pledge, volunteer positions
  • Repair tips and tricks, BBQ safety and recipes.
  • Preparations for storm season and flooding and other local situations.
  • Offer additional services through your agency.

Keep the content coming - but not too much. Choose a cadence that keeps your agency on their minds but that is not too overwhelming. 

 Improve Search Engine Optimization (SEO)

Search Engine Optimization (or 'SEO'), is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This keeps your agency at the top of the list for search results. The goal is to increase virtual foot traffic to your website by prospects looking for local agents or specialization based on the line of business needs.

Utilize keywords on your website, create local profiles, and complete "Find an Agent" profiles with your carriers and Trusted Choice

Here are other ways to improve your SEO:

Search Engine Optimization

Pro Tip:
  • Complete and all carrier Find-an-Agent Profiles. When possible use photos of agents and include specializations.  

Build a social media presence

A business social presence is another open door to your agency and is a vital communication vehicle when disaster strikes. Determine what social media works for your agency and build a presence your clients want to follow. Consider Facebook, Twitter, LinkedIn, Instagram, YouTubeSnapchat, and Pinterest. This is a great place to get your staff involved.  Put one or two individuals in charge of posting regularly to keep them engaged and part of the solution.

Find ideas below to help build that social media presence:

Social spaces defined:

Facebook: 1.8 billion daily active users. Reaches 59% of social media users. More than 20 million small businesses around the world use Facebook tools. 78% of American consumers have used Facebook to discover retail products. Ability to set up a business page with several administrators.

Twitter: 192 million daily active users. 63% of Twitter users are between 35-65 years old. 67% of all B2B businesses are using Twitter as a digital marketing tool. 40% of Twitter users reported purchasing something after seeing it on Twitter. Use hashtags to start or join conversations. 

LinkedIn: 660 million business users. 30 million companies are listed on the platform. Linked in is the 2nd most popular platform among B2B marketers. Great for job postings and building a personal brand.

Instagram: 800 million monthly users. Share photos and stories.

YouTube: Create a video channel users can subscribe to. Generates over 1 billion views monthly (the world's 2nd-largest search engine).

Pinterest: 150 million active users. A visual catalog of blogs, many DYI.

Snapchat: 178 million daily active users worldwide. Imaging messaging service with location-based geofilters.




Getting Started
  • Create a complete profile
  • Follow and engage your business clients and community leaders
  • Share new or relevant content from your website
  • Share posts of your staff and community engagements
  • Look to Trusted Choice for relevant and customizable content
  • Host a video series
  • Promote posts and advertise on social is affordable  


Social Strategy Builders


Not sure how your social media measures up? Get an expert review!

Trusted Choice digital review is free to Big I" members. 
                    Sample Agency Social Media Review

Look to Trusted Choice for consumer-facing social content to share!


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Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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