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When considering an important purchase, where do consumers research? Online and possibly from a mobile device. That's why it's crucial for your agency to have a mobile-friendly website with lots of great content that emphasizes your experience in the marketplace. Add social media, a robust Trusted Choice profile, and an understanding of SEO and your agency will make the right impression with the right customer. 

1. Create a Robust, Mobile-friendly Website

Today's consumers want a website that's mobile-friendly and easy to navigate. Your website should make it easy for prospects to submit an inquiry.  If a website does not provide the needed functionality from any device, 66% of viewers will not continue. 

Website Development and Hosting Resources

Resources to Improve and Test Your Site's Mobile Responsiveness
2. Develop a Content Strategy

Content is king, but it doesn't have to be overwhelming. By creating a content strategy, you'll show new consumers your understanding of the marketplace and give policyholders a reason to come back to your website.  Get your staff involved, share the work with staff, or look to resources like Trusted Choice for content to post. 

"Who" is your agency?

  • About Us: tell your agency's story, agency locations, and hours of operation
  • Staff Listing: photos, direct email and phone numbers, areas of expertise (should a shopper be looking for a certain line of insurance)
  • Community service affiliations, Trusted Choice logo and pledge, volunteer positions
  • Repair tips and tricks, BBQ safety and recipes.
  • Preparations for storm season and flooding and other local situations.
  • Offer additional services through your agency.

Getting Started

  • Create a complete profile
  • Follow and engage your business clients and community leaders
  • Share new or relevant content from your website
  • Share posts of your staff and community engagements
  • Look to Trusted Choice for relevant and customizable content
  • Host a video series
  • Promote posts and advertise on social is affordable  


Keep the content coming!

Choose a cadence that keeps your agency on their minds but that is not too overwhelming 

3. Improve Search Engine Optimization (SEO)

Search Engine Optimization (or 'SEO'), is the practice of increasing the quantity and quality of traffic to your website through organic search engine results. This keeps your agency at the top of the list for search results. The goal is to increase virtual foot traffic to your website by prospects looking for local agents or specialization based on the line of business needs. Utilize keywords on your website, create local profiles, and complete "Find an Agent" profiles with your carriers and Trusted Choice.

 

Resources to Help You Improve Your SEO
 
4. Build a Social Media Presence

A business social presence is another open door to your agency and is a vital communication vehicle when disaster strikes. Determine what social media works for your agency and build a presence your clients want to follow. Consider  Facebook, Twitter, LinkedIn, Instagram, YouTube, Snapchat, and Pinterest. This is a great place to get your staff involved.  Put one or two individuals in charge of posting regularly to keep them engaged and part of the solution.


Social Media Platforms

Social Builders
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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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​Empowering Trusted Choice®
Independent Insurance Agents.