In this recorded webinar, Chris Paradiso, an agent who has had great success with social media, was joined by four prominent agency consultants known for their social media expertise-- Steve Anderson, Rick Morgan, Mike Peterson and Mike Wise-- to discuss why you should measure your social media activity; the importance of having goals; the most appropriate metric(s) to use; and how to use some of the available measurement tools.

Recorded webinar (July 31 2012)