ALEXANDRIA, Va., August 2, 2007—The Main Street America Group has begun airing Trusted Choice® television advertising to promote its insurance products and services that are offered exclusively through independent agents. The company will be the first carrier to ever run Trusted Choice® TV advertising in a local market.
The ads will air throughout August and September in the Keene, N.H., market. Main Street America was founded in Keene in 1923 and still has its largest office there. The ad will be featured on several prominent cable networks including CNN, Fox News Channel, CNN Headline News, and the New England Sports Network (NESN) during Boston Red Sox games.
“We are extremely excited about this new advertising program because it will expose even more consumers to the Trusted Choice® brand,” says Main Street America Chairman, President and CEO Tom Van Berkel.
During the campaign, Main Street America’s Trusted Choice® ads will appear 93 times in New Hampshire. Highlights include the remaining 51 Red Sox games on NESN, and 13 prime time programming spots on each of the major news cable networks.
“Local advertising increases an agency’s market exposure and leads to greater brand awareness by local consumers,” says Big “I” CEO Bob Rusbuldt. “We applaud Main Street America for promoting the Trusted Choice® agent and the services they provide consumers.”
Trusted Choice® was launched in 2001 by the Independent Insurance Agents & Brokers of America (the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support.
Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities, insurance company branding and public relations campaigns.
Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for nearly 7,200 independent insurance agencies, brokerage firms, their branch locations and 41 leading insurance companies, including The Main Street America Group. Web addresses: www.TrustedChoice.com
About The Main Street America Group
With roots dating back to 1923, The Main Street America Group is a super regional insurance company that operates four property-casualty insurance carriers: NGM Insurance Company, Old Dominion Insurance Company, Main Street America Assurance Company and MSA Insurance Company. Based in Jacksonville, Fla., Main Street America offers a wide range of commercial and personal insurance products, and fidelity and surety bond products, to individuals, families and businesses.
With approximately $850 million in direct premium written exclusively by more than 1,300 independent insurance agents, Main Street America insures more than 500,000 policyholders along the Eastern Seaboard from Maine to Florida. The company has regional offices in Jacksonville; Keene, N.H.; Richmond, Va.; and Syracuse, N.Y., and a claims reporting center in Auburn, Mass. A.M. Best Company rates The Main Street America Group as an "A" (Excellent). The Main Street America Group is the founding company partner of Trusted Choice®, the global branding program of the Independent Insurance Agents & Brokers of America. For more information about The Main Street America Group, visit www.msagroup.com