WASHINGTON, D.C., April 19, 2007—The Trusted Choice® branding message is getting noticed---this time by a panel of film professionals. The latest Trusted Choice® commercial, “Life Changes,” has won an Aurora Award for excellence, taking home the 2007 Gold Award in the insurance category.
“We’re pleased that Trusted Choice® marketing efforts are being recognized with this honor,” says Trusted Choice® Executive Director Dave Evans. “The ‘Life Changes’ spot focuses on the value that Trusted Choice® agents bring to their customers through life’s many stages---and we’re glad that message is resonating with consumers as well as film professionals.”
The Aurora Awards is an international competition that recognizes excellence in the film and video industries, specifically targeting commercials. Past winners in the insurance category include GEICO and Auto Insurance Specialists. Entries come from across the United States and abroad, including Russia, Denmark, Hong Kong, Germany, Australia and Mexico. Panels of working film and video professionals judge the entries in major cities across the country. Entries are judged on a fixed scale on creativity, message effectiveness and technical excellence.
“The Trusted Choice® brand transcends advertising. It’s about experience, excellence, customer service, and value. However, we are obviously very pleased the Aurora judges agreed that the Trusted Choice® message of choice of companies, customized policies and advocacy support was conveyed effectively,” says Big “I” CEO Robert A. Rusbuldt. “With our brand recognition growing every day, this award is one more signal that the brand is making an impact with consumers.”
Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns and online initiatives.
Launched in October 2001 by the Big “I” and several agency companies, Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 7,100 independent insurance agencies, brokerage firms, their branch locations and 41 leading insurance companies.
Founded in 1896, IIABA (the Big “I”) is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.