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ACT to Host Free Webinar on Social Networking Successes & Lessons Learned

Webinar to address social media strategies and tactics that are working for independent agencies and how they are managing the tool.



ALEXANDRIA, Va., Nov. 4, 2010 — The Independent Agents & Brokers of America’s Agents Council for Technology (ACT) today announced they will be hosting a webinar titled “The Social Web and Insurance –Finding Success & Lessons Learned” on Nov. 16 at 2:00 p.m. Eastern.

“This webinar is intended not only for those who are still new to social networking but also anyone who wants to hear ‘real life’ strategies and tactics other agents and industry experts have found to be most successful,” says Jeff Yates, ACT executive director. “We will have a discussion among our panel of agents and experts about the best practices they have discovered using these online tools and the lessons they have learned over the past 18 months.”

TITLE:  “The Social Web and Insurance –Finding Success & Lessons Learned”
PARTICIPANTS: Claudia McClain, McClain Insurance Services
Rick Morgan, Rick Morgan Consulting
Angelyn Treutel, Treutel Insurance Agency and ACT chair
Mike Wise, WebWisdom LLC
Jeff Yates, ACT executive director (moderator)
DATE:   Nov. 16, 2010
TIME:   2:00 – 3:00 p.m. Eastern
REGISTRATION: Click HERE or go to https://www1.gotomeeting.com/register/360600848
COST:   Free

PLANNED TOPICS OF DISCUSSION INCLUDE:
• Does social media really drive new business?
• How important is blogging and how is it affecting the website of today?
• How does social networking fit into your overall marketing plan and client communications strategy?
• Where do you start your social networking efforts?
• Where do you get content and how does content relate to web traffic?
• How receptive are the customers and prospects you want to reach to social media?
• How do you manage staff time for social media efforts?
• How do you measure your results with social networking?

Established in January 1999 by the Insurance Agents and Brokers of America (the Big “I”), ACT provides a candid, action-oriented forum to address the critical workflow and technology issues facing the Independent Agency System. ACT helps participants understand the perspectives of the other stakeholders in the process and provides excellent networking opportunities with the participants who are shaping the future for the industry on these issues. For more information about ACT visit www.iiaba.net/act.

Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of more than 300,000 agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address:  www.independentagent.com.
           
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