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International Lacrosse Competition Starts Tomorrow

2014 FIL World Lacrosse Championships, presented by Trusted Choice®, to include record 38 nations.

lacrosse ad_freedom couple 2.jpgALEXANDRIA, Va., July 9, 2014 – Trusted Choice®, the consumer branding program for independent insurance agents and brokers, is the presenting sponsor of the 2014 Federation of International Lacrosse (FIL) World Lacrosse Championships to be held July 10-19 at Dick’s Sporting Goods Park in Commerce City, Colo. 
Like the soccer World Cup, the World Lacrosse Championships are held just once every four years. Fans can cheer for the top-ranked American team (or the 37 others) and watch the games on ESPN U and online starting tomorrow, July 10. The first game of the series will feature the United States v. Canada and will air on ESPN2 starting at 9:00 p.m. EDT.
“Trusted Choice® is proud to sponsor the 2014 FIL World Lacrosse Championship and welcome 38 nations to the largest lacrosse event in the history of the sport,” says Robert Rusbuldt, Trusted Choice® president and Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) president & CEO. “From hundreds of Little League baseball teams to the annual Trusted Choice® Big ‘I’ National Championship junior golf tournament, to a PGA tour sponsor, Trusted Choice® and the Big ‘I’ have a long history of supporting sports at all levels and this is a wonderful opportunity for us to showcase this tradition on an international stage.”
Lacrosse is the fastest growing team sport in the United States–even faster than soccer–and has spread to every corner of the country. The World Championships provide a unique and powerful marketing opportunity for the largest brand of independent insurance agents and brokers in the United States. The demographics of the lacrosse community tend to parallel the Trusted Choice® target audience in most markets. The ESPN family of networks will broadcast 43 games during the 10-day event on ESPN2, ESPNU and ESPN3. The broadcasts will also be distributed internationally to those ESPN affiliates that want the programming. In addition, nearly 450,000 US Lacrosse members will receive Trusted Choice® messages via email and more than 150,000 people are expected to attend the games in Colorado.
Since the start of this international competition format in 1967, this is only the third time the United States has hosted the games and the first time it has been West of Baltimore. The United States is the reigning World Champion (2010 in Manchester, England) and has been historically dominant having won the gold medal in all but two championships since 1967. The championship takes place every four years and is being hosted and managed by US Lacrosse, the sport’s National Governing Body.
“We are pleased and fortunate to have Trusted Choice® as the presenting sponsor of the 2014 FIL World Lacrosse Championships,” said Bill Schoonmaker, US Lacrosse vice president of strategy & business development. “Their commitment to quality and independence is a fantastic fit for our event and we look forward to working with them and their national network of independent agents.”
The list of countries and the game schedule and much more information is available on the World Championship website, which is
Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers. Trusted Choice® is the consumer marketing identity for more than 25,000 independent insurance agencies and brokerage firms and 70 leading insurance and financial services companies. For more information, go to
US Lacrosse, a 501(c)(3) nonprofit corporation, is the national governing body of men’s and women’s lacrosse and the home of the nation’s fastest-growing team sport. US Lacrosse has more than 425,000 members in 67 regional chapters across the country. Through responsive and effective leadership, US Lacrosse provides programs and services to inspire participation while protecting the integrity of the sport. Bookmark, like and follow US Lacrosse at, and @uslacrosse, respectively.
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