ALEXANDRIA, Va., Sept. 15, 2014 – A Trusted Choice® media buy on major cable networks starts airing this month on the Fox News Channel featuring a new ad that uses humor to point out that independent insurance agents are not held captive by one company and, therefore, can find the best policy for a customer.
The ad features captive agents (insurance agents who can only sell policies from one company) bound in various constraints such as a box and birdcage, to highlight their inability to offer consumers choice. The new commercial is a continuation of the successful Freedom Campaign which started with a digital, print, and radio advertising launch in January 2014 developed by MARC USA’s Chicago office. The Freedom Campaign vision resonates through the new commercial as it uses humor to drive home the point that Trusted Choice® independent agents are “free to do what’s right for you.”
“The ‘All Trapped Up’ ad highlights that a Trusted Choice® agent is the best option for insurance consumers who want and need personalized policies,” says Robert Rusbuldt, Trusted Choice® president and Independent Insurance Agents & Brokers of America president & CEO. “Independent insurance agents who are committed to their clients and living by the Trusted Choice® ‘Pledge of Performance’ understand that everyone’s insurance needs are different and agents should be ‘free to do what’s right’ for you (the consumer, when it comes to customizing policies to fit their needs).”
To view the 30 second ad, click HERE
To read the script, click HERE
The commercial is also available in a customizable form for member agents’ local television advertising. There are also several new companion video ads with the same theme that will be available for online usage.
”All Trapped Up” is part of a group of ads, including a series of real-life customer testimonials, produced by Trusted Choice® over the last three years. The commercial will enter an ad rotation that is part of a national media buy on Fox News Channel, MSNBC, CNN and other cable channels.
Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for almost 25,000 independent insurance agencies and brokerage firms and 70 leading insurance companies. For more information, go to www.TrustedChoice.com.
Founded in 1896, the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”), is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million independent insurance agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address: www.independentagent.com.
# # #