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Business Journalists Invited to Webinar on Why Insurance is Not a Commodity

March 12 webinar is free to media and will explain common insurance mistakes.

cartoon Bill Wilson.jpgALEXANDRIA, Va., March 5, 2014 — The Independent Insurance Agents & Brokers of America will host a webinar titled “How to Compete with Direct Writers in Personal Lines…Combating Low-Cost Advertising with Coverage and the Independent Agent Advantage” on Wednesday, March 12, 2014 starting at 2:00 p.m. EDT.
 
This webinar is designed to assist insurance agents and others in explaining to insureds why insurance is not a commodity, why price should not be the determining consideration in choosing an insurance company/policy, and why they cannot rely on insurance advice from consumer websites and publications and, in all too many cases, from within the insurance industry itself.
 
TITLE:  “How to Compete with Direct Writers in Personal Lines…Combating Low-Cost Advertising with Coverage and the Independent Agent Advantage”
 
PRESENTERS:       
  Tim O’Brien, managing director of Amaden Gay Agencies in East Hampton, N.Y.
  Bill Wilson, Big “I” associate vice president for education and research and Big "I" Virtual University director
 
DATE:             Wednesday, March 12, 2014
 
TIME:              2:00 – 4:00 p.m. Eastern
 
REGISTRATION:       
Journalists interested in this webinar, please send an email to margarita.tapia@iiaba.net with “March 12 Webinar” in the subject line.
 
COST:             Complimentary for members of the media
 
“Many consumers, reporters and even some agents occasionally fall prey to common misconceptions about insurance,” says Bill Wilson, Big “I” associate vice president for education and research and Big "I" Virtual University director. “This webinar will focus on clarifying a few myths by using examples and comparisons that can be easily shared with consumers about various insurance products.”
 
Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life and health—as well as employee benefit plans and retirement products. Web address:  www.independentagent.com.
           
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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556
email: info@iiaba.net

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