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Multicultural and Diversity Marketing Expert to Address Big “I”

Kelly McDonald to keynote April 11 event to discuss how to better market to diverse customers.

Kelly McDonald.gifALEXANDRIA, Va., March 28, 2014 — The Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) today announced that Kelly McDonald, president of McDonald Marketing, will address the Big “I” membership on Friday, April 11, at 8:00 a.m.
Kelly McDonald, author of "How to Market to People Not Like You” and the newly released “Crafting the Customer Experience for People Not Like You,” will share her expertise on multicultural and diverse marketing. McDonald has been featured by numerous media outlets including CNBC, BusinessWeek, CNNMoney and Sirius/XM Radio. She is currently working with the Big “I” and its Diversity Task Force to create an agency force that reflects, represents and capitalizes on the diverse population in our country today. McDonald is a renowned expert and noted speaker on issues related to targeting multicultural markets, increasing awareness on diversity issues and leadership. 
WHO:    Kelly McDonald, McDonald Marketing president
WHERE: Regency Ballroom, Ballroom Level                       
            Hyatt Regency Washington on Capitol Hill
            400 New Jersey Avenue, NW
            Washington, DC 20001
DATE:   Friday, April 11, 2014
TIME:    8:00 a.m. EASTERN
NOTE:   Journalists interested in attending, please send an email to with “diversity event” in the subject line. Media registration for the conference is also available HERE.
 “Minorities, young people and women continue to be underrepresented in our industry and in the independent agency system — particularly among agency principals,” says Madelyn Flannagan, Big “I” vice president of agent development, education and research. “Kelly McDonald provides expert advice and a wealth of knowledge useful to our industry. Her work with the Diversity Task Force, with its mission of fostering a profitable independent agency force that reflects, represents and capitalizes on the opportunities of the diverse U.S. population, is also part of the solution.”
The Diversity Task Force, which is hosting the forum, is a cooperative industry group comprised of Big “I” agents and brokers, members of groups representing Latin-American, African-American and Asian-American agents and 10 leading insurance companies.
The Big “I” Legislative Conference is the insurance industry’s best-attended, most effective legislative meeting. Other highlights of the Big “I” Legislative Conference include in-depth issues briefing sessions; appearances by numerous high-profile speakers discussing important insurance and national issues confronting lawmakers as well as agents and brokers and hundreds of meetings on Capitol Hill between Big “I” agents and brokers and their elected representatives in the Congress. 
Founded in 1896, the Big “I” is the nation’s oldest and largest national association of independent insurance agents and brokers, representing a network of approximately a quarter of a million agents, brokers and their employees nationally. Its members are businesses that offer customers a choice of policies from a variety of insurance companies. Independent agents and brokers offer all lines of insurance—property, casualty, life, health, employee benefit plans and retirement products. Web address:
​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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