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Creating a Social Web Policy Guide

By the ACT Web 2.0 Work Group

 
This new ACT resource will assist you in developing the social web policy for your employees' permissible use of social media for business purposes, so that you protect your agency and maintain the productivity of your employees. The report contains a checklist of key steps to take in developing and implementing such a policy, samples of the policies being employed by some prominent companies, examples of possible provisions to include, and suggestions for a social web code of conduct for your employees.
 

Sample Policies

 
 TrustedChoice.com has also developed a sample social media policy for agency use. (Provided with permission; best to save document to desktop to open it.)
 
We have also included the social media policies that two independent agencies are using today as an additional resource for agencies to use in customizing the policies appropriate for their firms.
 
 

Sample Website Disclaimers

Protect your agency from E&O exposure by including a Privacy Statement & Disclaimers on your agency websites and social media sites. These sample disclaimers can be used as a starting point. For sample Privacy Statements, please review the Privacy Statement on the IIABA website as well as that used by other independent agencies and organizations. For more details on the E&O risks arising from agency websites and the use of social media, please see the ACT articles "Don't Get Caught on the Web" and "Agency E&O Considerations when using Social Networking" found below on this web page.
 

Agency Considerations When Using E&O

A lot has been written about how agencies can use social networking tools to enhance their online marketing and market reach. This article explores how the use of social media can impact the E&O risks agencies face and recommends specific steps agencies can take to mitigate those risks, so that the agency can get the full benefit out of these new tools.
 

Don't Get Caught in the Web

A lot has been written about how agencies can use social networking tools to enhance their online marketing and market reach. This article explores how the use of social media can impact the E&O risks agencies face and recommends specific steps agencies can take to mitigate those risks, so that the agency can get the full benefit out of these new tools.
 
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