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AmFed Joins Trusted Choice®

Mississippi-based property and casualty insurance carrier is latest brand movement company partner.

ALEXANDRIA, Va., March 9, 2011 – AmFed National Insurance Company is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. AmFed, headquartered in Ridgeland, Miss. has joined 59 other leading insurance companies nationwide as a Trusted Choice® company partner.

“AmFed National Insurance Company is well-respected and well-known by independent insurance agents and their customers in Mississippi and is expanding their regional presence,” says Dave Evans, Trusted Choice® executive director. “By joining the Trusted Choice® brand, AmFed is making an investment in its future and the independent insurance agency system while building on their reputation to ‘provide quality, client-oriented services.’ We welcome AmFed and are proud to announce that they are the newest Trusted Choice® company partner.” 

AmFed was originally founded by Billy Roberts in 1992 as a servicing carrier for the Mississippi Worker's Compensation Assigned Risk Plan. Currently, AmFed administers more than 70 million in premium in Mississippi. AmFed was acquired by Companion Property and Casualty Group in 2008. Companion Property & Casualty Insurance Group is a leader in property and casualty insurance solutions throughout the Southeast, Middle Atlantic and Midwestern United States and is headquartered in Columbia, S.C.

  “AmFed is pleased to join Trusted Choice®, a program that reflects our long-standing commitment to our clients and the independent agents who serve them,” says Billy Roberts, AmFed’s president and CEO. “We are proud of this new partnership with Trusted Choice® and support the high customer service standards it sets to meet the ever-changing insurance needs of policyholders.”

 Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  

Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 12,000 independent insurance agencies and brokerage firms and 60leading insurance companies. For more information, go to

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