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UPC Insurance Joins Trusted Choice®

Florida based specialty insurance carrier is latest brand movement company partner.

ALEXANDRIA, Va., Oct. 25, 2011 – United Property & Casualty Insurance Company (UPC) is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. UPC, headquartered in St. Petersburg, Fla. has joined 63 other leading insurance companies nationwide as a Trusted Choice® company partner.

“Trusted Choice® is proud to welcome UPC Insurance as the newest company partner,” says Dave Evans, Trusted Choice® executive director. “UPC is expanding their distribution footprint outside of the southeast and now is entering northeastern states such as Massachusetts and Rhode Island. We look forward to their continued growth in serving the needs of Trusted Choice® agents and their clients.”

 United Property & Casualty Insurance Company (UPC) is a Florida domiciled property and casualty stock insurance company. UPC is a wholly-owned subsidiary of United Insurance Holdings Corp., a publicly traded company. UPC's operations are administered by United Insurance Management, L.C., as Managing General Agent. UPC’s reinsurance program is comprised of A.M. Best "A-" Rated (or better) Lloyd's of London, Bermuda and domestic reinsurers and also includes additional catastrophe protection provided by the Florida Hurricane Catastrophe Fund.
 “UPC Insurance is very excited about joining Trusted Choice®,” says Mel Russell, UPC Insurance chief underwriting officer and senior vice president. “We feel that it will be a mutually beneficial partnership, especially as the Company continues to grow and execute its strategic plan.  Since our founding we have been focused on the independent agency system, and are pleased to be able to partner with the IIABA as a Trusted Choice®  member. We look forward to helping to build the Trusted Choice®  brand.”

 Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  

Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 22,000 independent insurance agencies and brokerage firms and 64 leading insurance companies. For more information, go to

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