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Franklin Mutual Insurance Company Joins Trusted Choice®

New Jersey based specialty insurance carrier is latest brand movement company partner.

ALEXANDRIA, Va., Oct. 14, 2011 – The Franklin Mutual Insurance Company (FMI) is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. FMI, headquartered in Branchville, N.J., has joined 62 other leading insurance companies nationwide as a Trusted Choice® company partner.

“Trusted Choice® is proud to welcome The Franklin Mutual Insurance Company as the newest company partner,” says Dave Evans, Trusted Choice® executive director. “For more than 130 years, FMI has provided personalized insurance products and individualized customer service. Today’s announcement is further evidence of this commitment to their clients and the independent insurance agency system.”

The Franklin Mutual Insurance Company (FMI) was founded in 1879 as The Franklin Farmers Mutual Fire Assurance Association. FMI is currently the largest mutual insurance company headquartered in New Jersey and is proud of their A+ rating from A.M. Best.

“FMI has always relied on the knowledge and expertise of our independent agents and brokers to help customers make the right choices for their insurance needs,” says Jim Ayers, Franklin Mutual Insurance president. “Being a member of Trusted Choice® reaffirms our commitment to providing our insureds with the best products and the absolute best service from the industry’s most qualified professionals.”

Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.                

Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 22,000 independent insurance agencies and brokerage firms and 62 leading insurance companies. For more information, go to

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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