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SFM Joins Trusted Choice®

Minnesota based workers’ compensation insurer is latest brand movement company partner.

ALEXANDRIA, Va., Dec. 6, 2011 – SFM–The Work Comp Experts is the newest member of the Trusted Choice® consumer branding program for independent insurance agents and brokers. SFM, headquartered in Bloomington, Minn., has joined 65 other leading insurance companies nationwide as a Trusted Choice® company partner.
“Trusted Choice® is proud to welcome SFM as the newest company partner,” says Dave Evans, Trusted Choice® executive director. “SFM’s commitment to workers and their employers has long been hailed in the Midwest and exemplifies the Trusted Choice® Pledge of Performance. We look forward to their continued growth in serving the needs of Trusted Choice® agents and their clients.”

 SFM was founded in 1983 as a member-owned mutual company and grew rapidly to become Minnesota’s largest workers’ compensation insurer. Today, SFM is a regional insurance group providing Midwest employers with workers’ compensation coverage in 16 states. SFM offers workers’ compensation insurance solutions for employers of all sizes, including claims and disability management, cost containment, legal assistance, and third-party administration. For more, please visit

 “Partnering with independent agents to strengthen client relationships has always been a fundamental commitment of SFM,” says Bob Lund, SFM president and CEO. “We are pleased to participate in and support the association’s Trusted Choice® program.”

 Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  

Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 22,000 independent insurance agencies and brokerage firms and 66 leading insurance companies. For more information, go to

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​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

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