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Trusted Choice® Uses Facebook to Raise $171,590 for the Make-A-Wish Foundation®

Every new “like” on the Trusted Choice® Facebook page during July sent $10 to children’s charity.

ALEXANDRIA, Va., Aug. 8, 2011 – Trusted Choice®, the consumer branding program for independent insurance agents and brokers recently wrapped up a special social media campaign to raise money for the Make-A-Wish Foundation®. For every new “like” on the Trusted Choice® Facebook page ( during the month of July 2011, Trusted Choice® donated $10 to the Make-A-Wish Foundation, with a minimum donation of $100,000 and a maximum donation of $300,000.

“Through this promotion, Trusted Choice® will help change the lives of the children we serve,” says David Williams, president and chief executive officer of the Make-A-Wish Foundation of America. “A Make-A-Wish® experience is an incredible gift that can make seriously ill kids stronger and more optimistic – and we’re grateful to have supporters like Trusted Choice to help us make even more wishes come true.”

The Trusted Choice® Facebook page grew by 17,159 new “likes” during the month long campaign resulting in a $171,590 donation to the Make-A-Wish Foundation.

“Trusted Choice® is proud to have used social media in such a positive way to raise money and awareness for the Make-A-Wish Foundation,” says Dave Evans, Trusted Choice® executive director. “Independent insurance agents and brokers have a strong track record with countless charity efforts in their communities and this successful campaign was an amazing way for us to join forces for a very worthy, national campaign.”

About the Make-A-Wish Foundation: The Make-A-Wish Foundation grants the wishes of children with life-threatening medical conditions to enrich the human experience with hope, strength and joy. Founded in 1980 when a group of caring volunteers helped a young boy fulfill his dream of becoming a police officer, the Foundation is one of the world’s leading children’s charities, with 64 chapters in the United States and its territories. With the help of generous donors and nearly 25,000 volunteers, the Make-A-Wish Foundation grants a wish every 40 minutes and has granted more than 200,000 wishes in the United States. For more information about the Make-A-Wish Foundation, visit and discover how you can share the power of a wish® with the Make-A-Wish Foundation.

Trusted Choice® was launched by the Independent Insurance Agents & Brokers of America (IIABA or the Big “I”) and several independent agency companies to highlight the benefits independent agencies and brokerage firms offer consumers—choice of companies, customization of policies and advocacy support. It is the premier consumer brand for independent insurance agents and provides national advertising and other strategic tools to reach consumers.  

Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 13,000 independent insurance agencies and brokerage firms and 61 leading insurance companies. For more information, go to

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