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Trusted Choice® Sponsors Public Radio Programming

Marketplace Morning Report Campaign to Reach More Than 16 Million Radio Listeners



ALEXANDRIA, Va., April 7, 2009— Trusted Choice®, the branding program of the Independent Insurance Agents & Brokers of America, Inc. (the Big “I”), today announced that it is a sponsor of the morning and afternoon radio broadcasts of American Public Media’s (APM) Marketplace Morning Report and Marketplace, which will air on APM and National Public Radio (NPR) from April 8 to June 12, 2009.

"Just as consumers turn to Marketplace and Marketplace Morning Report for insightful information about our nation's economy, Trusted Choice® independent insurance agents provide consumers with a choice of companies, customization of policies and advocacy with their claims,” says Tom Ahart, Chairman of the Trusted Choice® Board. “We are pleased to help sponsor this nationally recognized source of business news."

The sponsorship reads:

"Marketplace is supported by Trusted Choice®, over 10,000 independent insurance agencies across America, committed to treating customers as people, not policies. Online at trusted choice dot com."

The sponsorship spans a 10-week period and includes at least one spot a week or more in Marketplace Morning Report and one spot a week or more in Marketplace, which airs in the afternoon. These programs have the third largest audience of any public radio program and the largest weekly audience of any business news show on radio or TV.

“Trusted Choice® agents are the only insurance agents that agree to adhere to a Pledge of Performance,” says Robert Rusbuldt, president & CEO of the Independent Insurance Agents & Brokers of America. “This sponsorship showcases the Trusted Choice® commitment to consumers across the country on one of the most popular and credible business news programs.”

Trusted Choice® is promoted through a combination of national, state-level and local-agency advertising, promotional and marketing activities; insurance company branding; public relations campaigns and online initiatives.

Launched in October 2001 by the Big “I” and several agency companies, Trusted Choice® educates consumers about the benefits of using independent agents and brokers for their insurance needs: choice of companies, customized policies and advocacy support. Trusted Choice® is the consumer marketing identity for more than 10,400 independent insurance agencies, brokerage firms, their branch locations and 53 leading insurance companies. 
 

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