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Pricing is Dead! Long Live Pricing! To Succeed, You Need to Learn to Adapt

Author: Frank Pennachio

​​What is YOUR role if you are no longer able to influence pricing for your clients and prospects?

In this 33-page Big "I" Virtual University Risk & Reality Report, author Frank Pennachio explains:

- Why insurance agents are losing their influence on policy pricing as underwriters roll out new tools such as artificial intelligence, machine learning, big data, and cloud computing;
Why agents who disconnect their value proposition from the traditional "I can get you a great price" and relearn how to better service their clients will thrive; and
- How to begin the process to adapt and change your game to get started on the path to success.

Check out this Risk & Reality Report's Table of Contents.


What is a Big "I" Virtual University Risk & Reality Report?

Our Risk & Reality Reports​ are white papers adapted from various Big "I" Virtual University webinars and articles written by some of the industry's leading experts.​

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