Pricing is Dead! Long Live Pricing! To Succeed, You Need to Learn to Adapt

What is YOUR role if you are no longer able to influence pricing for your clients and prospects? You’d be wise to figure it out now.

Author: Frank Pennachio

What is YOUR role if you are no longer able to influence pricing for your clients and prospects?

In this 33-page Big “I” Virtual University Risk & Reality Report, author Frank Pennachio explains:

  • Why insurance agents are losing their influence on policy pricing as underwriters roll out new tools such as artificial intelligence, machine learning, big data, and cloud computing;
  • Why agents who disconnect their value proposition from the traditional “I can get you a great price” and relearn how to better service their clients will thrive; and
  • How to begin the process to adapt and change your game to get started on the path to success.

 

What is a Big “I” Virtual University Risk & Reality Report?

Our Risk & Reality Reports? are white papers adapted from various Big “I” Virtual University webinars and articles written by some of the industry’s leading experts.