How often have you heard the sales gurus talk about the "pain and gain" issues in selling? And how to identify those sensitive targets as buying motivations and sell to them. In fact, the real issue is Passion. What is the Buyer (not you) really interested in doing? What problem requires solving? That's the hidden, often unspoken, see-if-you-can-find-it Passion Point. The trick is to find the passion point and sell to it....

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