Skip Ribbon Commands
Skip to main content

Selling to a Higher Purpose

How often have you heard the sales gurus talk about the "pain and gain" issues in selling? And how to identify those sensitive targets as buying motivations and sell to them. In fact, the real issue is Passion. What is the Buyer (not you) really interested in doing? What problem requires solving? That's the hidden, often unspoken, see-if-you-can-find-it Passion Point. The trick is to find the passion point and sell to it....

Big ‘I” members must be logged in to view all the content on this page.

​127 South Peyton Street
Alexandria VA 22314
​phone: 800.221.7917
fax: 703.683.7556

Follow Us!

​Empowering Trusted Choice®
Independent Insurance Agents.