When considering an important purchase,
where do consumers research? Online and possibly from a mobile device. That's why it's important for your agency to have a mobile-friendly website with lots of great content that
emphasizes your experience in the marketplace. Add social media, a robust Trusted Choice profile, an understanding of SEO and
your agency will make the right impression with the right customer.
1. Create a robust, mobile-friendly website
Today's consumer wants a website that's mobile-friendly and easy to navigate. And in today's 24-7 world, your website should make it easy for prospects to submit an inquiry. If a website does not provide the needed functionality from any device, 66% of viewers will not continue. Here are some resources to help your website make a great first impression.
2. Develop a content strategy
Content is king, but it doesn't have to be overwhelming. By creating a content strategy, including a blog, you'll show new consumers your understanding of the marketplace and give policyholders a reason to come back to your website. Share the work with staff, or look to resources like Trusted Choice for content to post. Here are some tips to help your website reflect your agency's culture.
Who" is your agency?
- About Us: tell your agency's story, agency locations and hours of operation
- Staff Listing: photos, direct email and phone numbers, areas of expertise (should a shopper be looking for a certain line of insurance)
- Community service affiliations, Trusted Choice logo and pledge, volunteer positions
Keep the content coming...
3. Improve Search Engine Optimization (SEO)
Search Engine Optimization (or 'SEO'), is the practice of increasing the quantity and quality of traffic to your website through organic search engine results.
The goal is to increase virtual foot-traffic to your website by prospects looking for local agents or specialization based on the line of business needs. Utilize keywords on your website, create local profiles and complete "Find an Agent" profiles with your carriers and
Search Engine Optimization
Complete TrustedChoice.com and all carrier Find-an-Agent Profiles. When possible use photos of agents and include specializations.
4. Build a social media presence
A business social presence is another open door to your agency and is a vital communication vehicle when disaster strikes. Determine what social media works for your agency and build a presence your clients want to follow. Consider Facebook,
YouTube, Snapchat, and